How to Post Your Press release
Once the issue press release is distributed, it is usually given a permanent place to “live” online where it can be accessed in the future by journalists, stakeholders, or anybody else looking for information. Many organizations have a “Media” or “News” section of their website where all their releases are posted. If a company wants to support its distribution and SEO efforts, or they don’t have the resources to post to its own website, it may also decide to post its news release to an external newsroom.
Send the press release to targeted journalists along with a personalized pitch to encourage them to read the release and turn the information into a published news story. This can be done by researching contacts individually, or with the help of a media database.
2) Wire services
Organizations will often also post their business press releases on social media channels like Twitter and Facebook and send them to their internal distribution lists (i.e. email newsletters).
Depending on your goals, you can use any combination of these distribution methods. Whatever you choose, once your release is out there, it’ll be up to you to do any necessary follow-up with the media. Ideally, you’ll be busy responding to journalist requests, or eagerly engaging in some media monitoring to track your coverage!
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